Fundraising @ LetzChange: Making the Experience Better  

At LetzChange, we are always working hard to find better ways to allow people to communicate and raise funds from their social networks. In the recently concluded Giving Premier League, we promoted the fundraising tool, which enabled people to urge their social contacts to support their campaign for charities, via personalized emails. What came as a sheer encouragement for our efforts was that a lot of campaigners used the service, which resulted in more than 22,000 invites being sent in the 40 days.

We always recommend that fundraisers select and segregate their contacts and only send invites to those who they think will be interested in the said campaign. However, we are changing the way this communication used to take place as it was observed that there were attempts to send mass messages to their out of date contact lists, resulting in a lot of hard bounces (unsent emails).

To make the entire process better, we are now allowing people to connect their own Google accounts to their LetzChange profile. In doing so, the invites and thank you emails will be sent from the person’s own account, instead of our servers. This will make the invites more personal, giving them a better chance of landing in the recipient’s inbox instead of spam and allow invitees to have successful conversations. Our servers will also manage sending the messages in batches, so that we comply with the limits set by Google.

We hope the experience of fundraising at LetzChange will only get better, as our team strives to come up with more tools that help our partners scale up, without any hurdles.

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