Airtel Delhi Half Marathon 2017: A Reminiscence

The Airtel Delhi Half Marathon 2017, held on 19th November 2017, was an immense success with thousands of people thronging the venue for showing their support to the participating runners and charities.During ADHM 2017, we harnessed the charity angle of marathons to create awareness about our partnering non-profits. As many as 38 different non-profits registered through LetzChange for ADHM 2017 and together raised an impressive cumulative sum of ₹ 17,90,140 rupees for the various socioeconomic causes they dedicatedly work for. Continue reading “Airtel Delhi Half Marathon 2017: A Reminiscence”

Running for Change: How LetzChange Spread the Colours of Giving in the Airtel Hyderabad Marathon 2017

LetzChange - Airtel Hyderabad Marathon 2017

LetzChange recently concluded the charity fundraising for Airtel Hyderabad Marathon 2017 as their official fundraising partner. It was a privilege for our team to enable close to 50 non-profits to leverage the widespread popularity of the event for raising funds.

This year, thanks to the dedication and hard work of several volunteers (of the partner NGOs), we have managed to raise a cumulative of Rs. 40 lakhs within a span of two months preceding the runs, which were held on August 19th and 20th, in Hyderabad.

How it all started

The journey started with LetzChange hosting the partner organizations for a workshop in Hyderabad, to teach and discuss with them the benefits of peer-to-peer fundraising and how it was the most ideal way to expand their donor base. They were provided with a live demonstration on the method through which anyone could create campaigns for their charity and invite their friends to garner support. This would only them to find new avenues to reach out to potential donors and impact investors.

Participating in the workshop and understanding how to optimize not only the fundraising tool but features such as e-receipts, made charities realize how much they raise is directly proportional to the amount of effort they are willing to put into training their team and effectively communicating with their donors.

100% impact

The fact that we ensure 100% impact by not charging a single rupee from any donation implied more organizations came forward to participate in the Airtel Hyderabad Marathon 2017. Our team ensured their smooth onboarding on the platform after thorough verification of their registration and legal documents and trained them via presentations and informatory discussions.

NGOs too, were fast learners and put in a lot of hard work and used the platform exceptionally well. They rose to the occasion and optimized the media attention generated by the marathon to get more people talking about their cause and raising funds. Around 270 campaigns were created for the partner charities, gathering close to 1500 unique donations, till September 5th, 2017.

Culminating on a high…

The race day was exceptionally energetic, invigorating us with the excitement shown by the participants and NGO volunteers, leaving us with great memories. This proves that marathons are one of the best mass events to help charities in reaching out to more donors. The only thing required is to make them aware about this rising phenomenon and guiding them to use such events to their benefit.

Airtel Hyderabad Marathon 2018, here we come! 🙂



Giving Premier League 2017: The Journey That Was

Giving Premier League 2017

What happens when the entire nation comes forward to give?

The Giving Premier League, an initiative to help Indian charities in expanding their donor base through empowering tools and rewards, was concluded on March 25th, 2017 and the results were exemplary, to say the least. With the intention of bringing awareness about non-profits that are contributing towards the welfare of the society, the potential donors were enthused to make a contribution to the charity or a cause of their choice.

Non-profits from across the nation engaged in fundraising in the digital space as they represented teams from seven different regions across India, with the ‘Empathetic East’ team, comprised of NGOs from West Bengal, Orissa, Assam and Bihar, emerging the winner by raising a total of over Rs. 26 lakh . As a contributing grant for the winning team, LetzChange’s partner organization Letz Dream Foundation matched 30% of the total amount raised by the qualifying NGOs of the Empathetic East, thereby taking their total donation value in excess of Rs. 33 lakhs. The second position in the League has been secured by the ‘Northern Knights’ team, comprised of NGOs from Haryana, Delhi, Uttar Pradesh and Jammu & Kashmir, who raised more than Rs. 24 lakh.

Giving trends observed at the culmination of the competition revealed that education was the most preferred philanthropic cause for donors, with more than 60% of the total donations raised for non-profits in the education sector. Parivaar Education Society, a Kolkata based organization working for the overall care and development of underprivileged and vulnerable children, including orphans, street children, abandoned and impoverished children from tribal areas, collected the maximum funds of over 26 lakhs, followed by Sant Singaji Education Society, a co-educational college with a focus on educating the rural youth, based in Madhya Pradesh, which collected almost Rs. 14 lakh. The Society for Development Activities, based in Lucknow, Uttar Pradesh, collected over Rs. 11 lakh for their flagship initiative ProjectKHEL that uses the concept of play and fun as development tools to engage with children and impart life skills education.

The aim of exercises like these is to remove physical barriers that stop prospective donors from contributing to society, by allowing them to use our dependable platform along with their own social networks, to raise funds for the causes they believe in.


Fundraising @ LetzChange: Making the Experience Better  

At LetzChange, we are always working hard to find better ways to allow people to communicate and raise funds from their social networks. In the recently concluded Giving Premier League, we promoted the fundraising tool, which enabled people to urge their social contacts to support their campaign for charities, via personalized emails. What came as a sheer encouragement for our efforts was that a lot of campaigners used the service, which resulted in more than 22,000 invites being sent in the 40 days.

We always recommend that fundraisers select and segregate their contacts and only send invites to those who they think will be interested in the said campaign. However, we are changing the way this communication used to take place as it was observed that there were attempts to send mass messages to their out of date contact lists, resulting in a lot of hard bounces (unsent emails).

To make the entire process better, we are now allowing people to connect their own Google accounts to their LetzChange profile. In doing so, the invites and thank you emails will be sent from the person’s own account, instead of our servers. This will make the invites more personal, giving them a better chance of landing in the recipient’s inbox instead of spam and allow invitees to have successful conversations. Our servers will also manage sending the messages in batches, so that we comply with the limits set by Google.

We hope the experience of fundraising at LetzChange will only get better, as our team strives to come up with more tools that help our partners scale up, without any hurdles.

#WorldDayAgainstChildLabour: From Darkness to Hopes of a Bright Future


The belief of children being God’s gift is nothing beyond mere tokenism. With children loitering around the streets helplessly, it is evident that child labour is on the rise in every nook and corner. Entrapped in the vicious circle of poverty and ignorance, these children fall prey to traps of trafficking, bonded labour, prostitution, petty thefts, among others.

Moving Forward against Child Labour



Nobel laureate, Kailash Satyarthi who religiously advocates for children’s welfare, collaborated with internationally renowned photographer Robert Fogarty in the Dear World Project. The project photographs child labourers rescued by Satyarthi with their ideas of liberation and freedom written on their bodies. Indeed, a noble way to empower them.

Also, this World Day Against Child Labour, which was celebrated on June 12th, some rejoice came from the revised Central Sector Scheme for Rehabilitation of Bonded Labour. Hoping to carve a bright future for these innocent kids, the scheme aims at increasing the compensation of children caught in bonded labour, tenfold. The scheme also expands the ambit of bonded labour to trafficking, prostitution and begging.

LetzChange their Lives

LetzChange is proud to have partnered with Sabuj Sangha, a non-profit that works towards helping child labourers get back to the enlightening path of education. The organization runs the National Child Labour School, initiated under the Government of India’s National Child Labour Programme (NCLP) and skillfully prioritizes placing child labourers into formal schools. Not only do the children receive vocational training and mid-day meals, they are also provided with monthly allowances and regular health check-ups. You can help the NGO by making small contributions, which would help them in reaching out to more such young ones who intend to come out of the web of child labour :

Giving in India: Treading a Rocky Terrain

In India, for a majority of mango people, the very idea of ’giving’ would make them uncomfortable. Their responses for acts of generosity would range from “Will my tiny contribution even matter”? to “This seems like a fraud”! or “This is India, nothing will change here”. Their pessimistic attitude towards donating could be attributed to their lack of understanding of the concept of collective giving. This  usually deters them from doing their bit towards the needy. The testimony to the gloomy picture painted above is The World Giving Index, which aims at ranking the most charitable countries in the world. In the 2015 rankings, India lies at an abysmally low rank of 106 out of 130 countries surveyed. Also, India had a steep fall from 2014 and 2013 rankings, which were 69 and 93 respectively. These daunting statistics makes one ponder on the reasons that hold the common man back from donating.

Scepticism or Lack of Awareness?

Scepticism comes naturally to Indians, which further gives rise to a perception that NGOs lack credibility. Bain and Company, a leading consultancy, in its India Philanthropy Report 2015, states that 50% donors surveyed could not find a credible organization for their donations. This probably also throws light on the fact that individuals are either not aware about the functional charities in their vicinity or unclear about how can they help these organizations. Thus, people prefer to donate directly to the beneficiary. For all those who doubt the credentials of registered NGOs, what makes them believe the authenticity of individuals? This hesitance ultimately results in a push back for the potential NGOs.

Bhagwaan ke naam pe…

More than lack of awareness or intent, people’s belief in donating to religious places acts as a restraining force in directly reaching to the needy. Donating huge amounts of money to their respective place of worship is people’s way of relieving themselves from the bad deeds they have committed. India Philanthropy Report 2015 showcases that 27% of donors preferred donating to religious places.

Although digging deep into how the donated money is spent is a herculean task, it will not be an exaggeration to say that the amount, if donated to a well-intentioned (registered) NGO, can usher in better results.

Not for Everyone?

It is also believed by many that donating is an elitist activity. Only developed countries and financially stable societies can spare surplus funds for the betterment of the needy. However, we have witnessed that people have gone out of their ways to bring lasting changes in the lives of the underprivileged. The recent example being that of the Chennai floods, where the country stood by the people of the state and helped re-build it, brick by brick! Our campaign with Bhumi aimed at raising funds for those affected by the floods, received an overwhelming response as we raised more than Rs. 1 Crore in about a week.

Going Forward…

It is undeniable that there are lots of bottlenecks in embracing the giving culture in India. Donors and NGOs need to work hand in hand to create a mutually conducive environment for generosity to blossom. Charities must be transparent and receptive to donors’ needs. Also, donors need to be more liberal and smart while making donations and should give equal weightage to verifying the credentials of the non-profits. Probably, when people realize that even small contributions could make a big difference in many lives, would they step up to contribute and spread the culture of giving in India. It is only step by step can we get rid of the societal stigmas. All that is required is everyone to come together and extend their hand towards the poor and the under privileged.

#WorldEnvironmentDay2016: Protecting the Endangered

“The world has enough for everyone’s needs but not enough for everyone’s greed.”

The above adage is a cut out for the human beings. How moribund the world would become if human beings would be the only existing species on this planet! Well, it’s no exaggeration but a potential reality owing to human’s cruelty to animals. The heedless poaching of animals is gradually plundering the ecosystem. Fortunately, there are some considerate individuals and organizations who realize that world would be a better place only if all creatures could co-exist. The United Nation Environment Programme (UNEP) has dedicated a special theme for this year’s World Environment Day (June 5th, 2016), – “Fight against the illegal trade in wildlife”, which is a step forward in the direction of working for the rights of animals. UNEP 2016 report says that about four million live birds, 640,000 live reptiles and 350 million tropical fishes are illegally traded throughout the world, each year. This $23 billion industry (Interpol) is a cause of worry for the UNEP and hence the 2016 Environment Day is exclusively dedicated to highlight its Zero Tolerance policy against illegal wildlife trading.


As illustrated, the situation is quite grim especially for the ‘lucrative’ animals. UN News Centre says that between 2010 and 2012, around 1,00,000 elephants were killed in Africa for their ivory. Three rhinos are killed every day and chimpanzees have become extinct in some parts of the African continent. Pangolins are the most illegally traded mammals in the world.


India is renowned throughout the world for its flora and fauna. The rampant wildlife deterioration in India throws light on the importance of this year’s Environment Day theme for our nation. This January, around 150 Olive Ridley Turtles were found dead on the shores of Orissa. They are smuggled to fulfil the demand for calipee (i.e. the dried cartilaginous layer in the turtle’s lower shell), which is used in traditional Chinese Medicines.

What’s more shameful is the dwindling population of our National animal! In the entire 2015, 25 of the endangered tigers had been poached or seized, whereas in 2016, till April, at least 28 tigers have already been poached. (data released by Wildlife Protection Society of India)

The woes of brutal killings do not end here. About 3,500 pangolins are boiled alive in India every year to separate them from their skin which is used for making bags costing Rs 2 lakh per bag. (and about 10,000 worldwide, according to 2014 data from the UK-based NGO Environmental Investigation Agency). The list of animals traded for materialistic pleasures is endless but the campaigns and efforts for the protection for wildlife provide some respite.


“Go Wild for Life” is the slogan of the World Environment Day 2016. The dynamic slogan aims at highlighting and bringing to everyone’s notice, the need to safeguard the endangered species. Adding glam quotient to this campaign are actors Ian Somerhalder and Brazilian Supermodel Gisele Bundchen. The campaign also asks you to find your kindred species and use their own sphere of influence to end the illegal trade.


Following the model of Kenya, which recently burnt 150kg of ivory to send signals of zero tolerance towards killings, Karnataka is all set to follow the suit. The biggest trader of ivory in India, Karnataka has decided to conduct ivory bonfire as a mark of protest. This could indeed send out a strong message to the poachers.


Wildlife Crime Control Bureau (WCCB) director tied up with e-commerce firms like Amazon, OLX, Quikr, Snapdeal to combat illegal wildlife trade through e-commerce websites. WCCB sources say that there have been instances wherein thousands of painted glass fish, dried seahorses, dried fish bladders, butterflies, and scorpions are exported illegally through the courier companies. The e-traders agreed to cooperate completely in detecting any form of illegal trading on their portal. They even asked WCCB to supply a list of wildlife contrabands, which are prohibited for trade so that they could stay alerted.


Despite good initiatives undertaken, the world poaching levels are still steadily on rise. This is attributed to a variety of reasons. A recent WWF Study claims that wildlife rangers believe they lack the necessary equipment, training and support from the government to protect themselves and animals from poachers. There is a dearth of specialised ranger training centres throughout the world. But more than training, they deserve improved conditions of employment and a greater recognition for their work. A separate WWF Ranger insurance study of 33 countries across the globe revealed that despite the dangers of their jobs, many rangers lack health insurance (18%) and life insurance (36%).A job as noble as this needs to address the concerns of wildlife rangers, on priority.

Behavioural change, which generates compassion among people, stronger laws and a tighter enforcement, are required to burst this nexus of an organized transnational crime. It’s time we all start doing our bit by saying a big NO to all kinds of animal products. Let’s go wild for life!

Some Facts that can Help you Raise Big

The concept of online giving is in nascent stage in India. This is primarily the reason why many non-profits dread using their social networks to extract the maximum benefits from the community for their social cause. But we at LetzChange, believe in lending a hand to our wonderful partners, wherever they need our support. Following are some tips and tricks, which could make online giving a joyous experience for your donors-

  • ACTIVE SOCIAL MEDIA ACCOUNTS- The whole world is virtually connected. With the blink of an eye, people across the globe can know about your whereabouts rather than by having a mere look at your static website. Facebook, Twitter are the best parameters where people judge whether the non-profit is performing actively and engaging its donors or not. A dull ‘social’ presence will serve you no good
  • TIMELY UPDATES TO DONORS- Donors are sensitive and curious humans. So, it is imperative for you to be grateful to them and update them about how every single penny they donated is being utilized. Carving interesting impact stories plays a vital role in engaging your donors
  • CONTENT IS KING: Have crisp and precise profile content, pictures, case studies, which will help your potential donors to take notice of, and appreciate your work It is only through a relatable story that you can establish a connect with donors, which will convince them to abide by your ‘call to action’.
  • CONVERT YOUR VOLUNTEERS AND DONORS TO FUNDRAISERS- Fundraising reflects the power of collectiveness. Undoubtedly, donating to a cause is a pure deed but what if your donors indulge in a little more effort by leveraging their social networks for that cause? This is a sure short formula, which can garner positive results for your non-profit. So, encourage and give them insights on the advantages of fundraising.
  • BE FAMILIAR WITH OUR TOOLS- The tools provided by LetzChange are crafted to simplify the donation procedure and make online receiving a less complicated affair for you. We have a wide array of tools, which a live dashboard where you can track your donations, analytics and monthly disbursements. Also, we facilitate easy generation of e- receipts on your behalf, for the convenience of the donors . Besides, we also offer our partners with marketing and technical support.
  • KEEP US UPDATED WITH MONTHLY REPORTS- We believe in sustaining a long term relationship with all our partners and would be glad to know the activities undertaken by them through monthly reports. This helps in keeping us aware about the initiatives and campaigns that are being undertaken.
  • PROMOTE THE CULTURE OF ONLINE GIVING- Giving in India has always been synonymous with cash or cheque-based charities or door to door fund collection. Keeping in sync with the technological advancements, we propagate the concept of online giving. This culture needs to be ingrained amongst donors, who should also be encouraged to spread the word about their initiative through their social network
  • ABIDE BY THE RULES OF LETZCHANGE- These rules have been carefully designed to bring out the best in you. We expect you to raise a minimum of Rs 25,000 from at least 10 donors within 30 days of going live. To maintain a consistency in your performance, you are also required to raise at least Rs 1,00,000 per year to continue fundraising on our platform
  • ASK DONORS FOR THE FEEDBACK- Feedback by donors has dual benefits. It gives an opportunity to you as well as us to improve our product and services.

LetzChange India together!

Use your Social Network to Change Lives

In today’s world, having great social networking skills is a boon. Everyone goes gaga over that person who has 2000+ Facebook friends and is the most popular among his/her peers. It is a common phenomenon that whatever they post or endorse, becomes the talk of the town. Imagine if the same person could use his/her network to talk about a social cause or appeal to raise funds for an underprivileged. Now, considering that even if 200 of his/her friends are benevolent enough to share or contribute even a miniscule contribution towards that cause, the multiplier effect would help grow in leaps and bounds. This precisely is the concept of fundraising that is based on the premise of “each drop counts.”

At the heart of LetzChange, is the policy of simple social giving. To inculcate the habit of social giving amongst the potential donors, we have recently introduced the Fundraising feature.

Fundraising at LetzChange is simple and interesting. One can just set up a campaign for the charity or cause they strongly believe in. They could invite their friends through their social network and encourage them to make valuable contributions. With support pouring in from the near and dear ones, the campaign could be managed using a live dashboard where they can track donations, thank the supporters and promote the campaign vigorously. The supporters can also then share the initiative with their friends, which will in turn create a wide network of donors.

Fundraising is a unique way of connecting like-minded people through the power of social media, which can enable them to experience the joy of social giving.

LetzChange India together!

Best Things in the World are STILL FREE

There’s nothing better in this world than a direct, smooth transaction. Aren’t there so many occasions where middlemen take advantage and make unworthy money? Farmers are robbed of profits and consumers are made to pay more for products.

Now imagine this scenario in the world of giving. You donate Rs. 1,000 to a deserving charity, only to find out that 10-15% of your contribution gets deducted (as commissions/processing fee/payment gateway charges), implying that only Rs. 850-900 reach the organization. At LetzChange, we strongly believe that this is NOT FAIR.

All donations made through our platform to our partner non-profits are transferred in entirety to the beneficiary’s bank account. Our mission is to help as many well intentioned organizations as possible and to ensure that, we bear even the necessary transactional charges.

This makes us the only online giving portal in India that doesn’t charge a single fee from the amount collected. But we believe that this is just a small step to usher in a BIG change. That of alleviating sufferings of the underprivileged and making the world a better place for the poor!

LetzChange India together!